AI Insights · Timothy · July 2025
Top 5 Art Games on iOS in Australia: Q2 2025 Performance
Explore the performance trends of the top 5 art games on iOS in Australia during Q2 2025, featuring key insights from Sensor Tower.
In the second quarter of 2025, the top art games on iOS in Australia showcased diverse performance trends, as captured by Sensor Tower's data.
Color by Number：Coloring Games from Wildlife Studios experienced a consistent increase in weekly revenue, peaking at approximately $5.5K by the end of June. Downloads surged mid-quarter, reaching over 10K in April, while active users rose from 14.4K to a high of 26K, before settling around 20.9K.
Zen Color - Color By Number from Oakever Games saw a steady growth in weekly revenue, culminating at $629 in the last week of June. Downloads remained stable, averaging around 3.8K, while active users fluctuated slightly, maintaining a strong presence at approximately 24.4K by quarter-end.
Color Pop AI - Coloring Book by MWM showed robust revenue figures, consistently above $7K, with minor fluctuations throughout the quarter. Downloads tapered off from an early high of 5.7K in April to around 3.2K by June. Active users remained relatively steady, closing the quarter at about 11.7K.
Happy Color by Numbers Game from X-Flow displayed modest revenue gains, peaking at $337 in early June. The app maintained a steady download rate, averaging around 2.4K, while active users showed resilience, ending the quarter at nearly 36K.
Finally, Phone Case DIY by Crazy Labs had variable download numbers, with a high of 3.5K in April. Active users saw a notable decline from 4.7K to 3.9K over the quarter.
These insights highlight the dynamic nature of the art game category, with varying degrees of engagement and revenue generation across the top apps. For more detailed analytics and insights, visit Sensor Tower.
